RBD Shelters is now Roach Lifescapes -Transforming land into people-centric lifespaces

Introduction

In the ever-evolving world of architecture and real estate, companies strive to stay relevant and meet the changing needs of their customers. One such company that has recently undergone a major transformation is RBD Shelters, a leading boutique realty brand in India. With a history spanning several decades, RBD Shelters has always been synonymous with quality and luxury in the Bangalore real estate market. However, in a bold move to better align with their vision for the future, the company has rebranded itself as Roach Lifescapes. This blog explores the reasons behind this rebranding initiative, the architectural philosophy that drove RBD Shelters’ success, and the exciting future that lies ahead for Roach Lifescapes.

Overview of RBD Shelters’ Legacy in Architecture

The Roach family has seen Bangalore city evolve and left an indelible mark on the real estate map of Bengaluru. As the city grew from being a small cosmopolitan hub into the burgeoning metropolis that it is today, Roach Lifescapes has contributed to its growth story in the last two and half decades – by bringing people, communities and businesses closer than ever.

Founded in the early 1994s, RBD Shelters quickly established itself as a pioneer in the Bangalore real estate market. With a strong focus on innovation and quality, RBD Shelters developed a reputation for creating luxurious residential, commercial, and hospitality spaces that exceeded expectations.

Design Philosophy: Thoughtful designs with a People-Centric Approach

At the heart of all ventures by Roach is a thoughtful design. Whether it’s private apartments, Private Residences, commercial office spaces or hospitality properties, their aesthetic spaces are designed keeping the needs of people in mind, are functionally adept and crafted around sustainable practices that bring consumers true value for their money and the right return for their investment.

From the early days, the company set out to create spaces that are not only aesthetically pleasing but also functional and sustainable. Their signature design elements, such as the use of natural light, open spaces, and incorporating greenery into their designs, have become synonymous with Roach. These principles have guided the company’s approach to architecture, enabling them to create spaces that truly resonate with the lifestyle needs of their customers.

The Vision Behind Roach Lifescapes

With a strong foundation in place, the decision to rebrand as Roach Lifescapes was driven by a vision for the future. The company aimed to evolve their design philosophy, ensuring that every project they undertake reflects the changing needs and desires of modern-day customers. Roach Lifescapes sought to transform land into people-centric lifespaces that go beyond just providing shelter or a commercial space but they aimed to create environments that enhance the quality of life, promote well-being, and foster a sense of community. Inspired by a vision to transform land into people-centric life spaces, at the heart of Roach Lifescapes is a passion for creating spaces that are more than just buildings; they are places that build and strengthen communities and businesses.

Austin Roach: The Visionary Behind Roach Lifescapes

Every successful venture has a visionary behind it, and Roach Lifescapes is no exception. Meet Austin Roach, the driving force behind the brand.

Mr. Austin Roach is a real estate veteran, a visionary entrepreneur with over three and half decades of experience in the real estate industry. His first foray into the real estate space was back in the year 1994 and he has since been instrumental in giving the city of Bengaluru some of its finest residential and commercial landmarks. His first venture was United Builders (later renamed as Ferns Builders & Developers) developed residential spaces for 2,500 residents as well as commercial spaces such as Ferns Icon Software Technology Park.

As the real estate space grew and Bengaluru became a global metropolis, Mr. Austin Roach turned an independent developer with RBD Shelters with the objective of bringing “real” into the real estate space. Mr. Roach was a catalyst in the creation and development of Greater Bangalore.

Today, as the visionary of Roach Lifescapes, Mr. Austin Roach is ably backed by the Roach family to deliver lifestyle experiences with their personalized signature Roach touch.

“Our goal at Roach Lifescapes is simple: to create spaces that inspire, connect, and empower people to live their best lives.” – Austin Roach.

The Rebranding of RBD Shelters

In every project, the Roach touch is seen in their design and hospitality. The company embraces the Roach family values of being hospitable, caring, welcoming, warm, uncompromising and being involved.

In order to capture the essence, it was only fitting that the brand embraced the family name into their identity to truly reflect who they are today and the values they live by. And so began the transformation from RBD Shelters to Roach Lifescapes.

The rebranding process was a carefully thought-out and collaborative effort, involving a team of strategic brand design and marketing experts at Origami Creative. Roach Lifescapes recognized the need to stay relevant in a dynamic market and appeal to a new generation of property owners. They worked closely with experts at Origami Creative to develop a brand identity that reflects their vision and values. From change of name to brand identity design to the visual elements used in their marketing materials and experience touch points, every aspect of the rebranding process was meticulously crafted to mirror the brand ethos.

RBD to Roach Lifescapes – Brand New Identity

The new identity is inspired from land and space that are represented on the earth most beautifully in a two-dimensional form with contour lines.

The insignia is a combination of the letter R from Roach in a signature style and the contour lines enveloping it. Together they represent Roach breathing life into land and transforming them into people-centric life spaces.

With rounded edges, lean strokes and a minimalistic design, the logo evokes the boutique and premium nature of the brand.

Unveiling Roach Lifescapes to the World

The launch of Roach Lifescapes was an eagerly awaited event in the Bangalore real estate scene. The company introduced their new brand with a grand launch event, showcasing their vision for the future. Roach Lifescapes made a bold statement, demonstrating their commitment to delivering lifestyle experiences and their change of image that reflects their vision for the brand.